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By Ralph F. Mariano
To begin, we received the software package via
email from NetIQ and promptly decided to thoroughly explore the
software's power before actually going live. What a mistake we made
in thinking we'd need hours to get the program up and running. The
user interface is intuitive as well as straight forward. The
guesswork is gone.
Please Note; This
review is not intended to be an exercise in "techno-babble" but
instead, a first person report in a relaxed, conversational manner.
First, let's get a basic idea of what WebTrends
is all about. WebTrends is the e-business intelligence product line
from NetIQ, offering a comprehensive set of solutions for web
analytics and management. WebTrends' award winning software and
e-service solutions provide insights into visitors' behavior and
preferences that translate into enhanced business performance,
including higher returns on infrastructure and e marketing
investments and improved visitor/customer relations.
A little history..
STReport has used one iteration or
another of WebTrends for roughly five years. At first, we battled
with an ISP (in the beginning) to place WebTrends on their system so
we could see our activity reports in action. That was a task. We
countered every excuse in the book. That escapade, by the way, began
our search for our own facilities. We should thank them for being
lackadaisical.
Shortly thereafter, we purchased T1 access,
a pair of Netfinity Servers,
a Cisco Router, an Adtran CSU/DSU and then promptly proceeded to hook up to the smart jack.
Then came the installation of the server software, we decided on
Windows 2K Advanced Server. The server software configuration was not as
difficult as we thought it would be. Soon thereafter, we were
online from our very own facility. Then the real work began. What with
having to grow the hosting service to enable it to pay for itself
and of course jumping through all the "wonderful hoops" presented in
learning the intricacies of IIS and authoring web sites we
eventually became novices. That was a few years back. Now we are
novices "grade a". (a little humility never hurts)
By now, we have a good working knowledge of the
entire system (NOC) and get along with it very nicely. WebTrends was
there with us all the way. From Enterprise 3 all the way to today
with version 7.0b. The program has yet to present any problems.
When needed NetIQ's support is on a level of its own. Superb,
superb, superb.
Back to the present....
We initially installed our new WebTrends 7.0b on the
server itself... After a few weeks. the decision was made to install
WebTrends on another system on the LAN and have that installation
"do the job" via our LAN. WebTrends was removed from the server and
installed on one of our "power" workstations.
The actual installation of WebTrends is straight forward
and painless. Choosing the various reports and methods of getting
the job done was as easy. WebTrends is, in our opinion, well written
and done so with the user in mind. Using WebTrends does not "test"
the user or "tax" the hardware at all. It is fast, virtually
transparent and non-intrusive. The machine we have WebTrends
installed on,
under Windows XP Professional,
runs a myriad of other functions as well as WebTrends. ...Not so much
as a peep out of WebTrends. Its all running smooth as silk.
The Bottom line...
Now that we are past the history and
preliminaries, let's take a look at the reporting itself.
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The Visits graph displays the overall number of visits to your
Web site. The General Statistics table provides an overview of
the activity for your Web site during the specified time frame.
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We soon discovered that
potential customers appreciated the reports WebTrends offered
and asked about it being available to them. In fact, I'd
say WebTrends influenced their decision to use our services.
Below we'll look at some of the other charts and graphs
WebTrends generates. WebTrends Analyzer will immediately
indicate where the web site needs attention. For example;
broken links, slow pages and other errors. This was an
extremely valuable tool in fine tuning our web site. |
The table below is a deeper explanation of the chart graph above.
WebTrends leaves very little to "guess work" in its reporting.
Quite thorough and accurate.
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Hits |
Entire Site (Successful) |
211,008 |
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Average per Day |
7,536 |
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Home Page |
14 |
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Page Views |
Page Views |
11,208 |
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Average per Day |
400 |
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Average per Unique Visitor |
0 |
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Document Views |
11,192 |
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Visits |
Visits |
47,707 |
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Average per Day |
1,703 |
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Average Visit Length |
00:15:23 |
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Median Visit Length |
00:03:24 |
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International Visits |
20.81% |
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Visits of Unknown Origin |
25.53% |
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Visits from United States |
53.65% |
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Visits Referred by Search Engines |
1,936 |
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Visits from Spiders |
427 |
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Visitors |
Unique Visitors |
31,648 |
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Visitors Who Visited Once |
25,308 |
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Visitors Who Visited More Than Once |
6,340 |
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Our experience with the reporting that WebTrends offers has been
nothing short of complete satisfaction. Easily, we could repeat this
over and over and never feel we were being redundant.
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| So you wanted to know where your
action was coming from... well this is just the beginning.
This gets broken down even further.
The chart below offers an activity report on
two different servers; our web server and our ftp server.
WebTrends is easily configured to do so.
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Countries
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Visits

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1 |
United States |
25,598 |
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|
STRWEB01 |
25,329 |
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STRFTP |
269 |
4 |
Japan |
2,139 |
|
|
STRWEB01 |
2,139 |
6 |
Canada |
1,583 |
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STRWEB01 |
1,572 |
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STRFTP |
11 |
9 |
United Kingdom |
874 |
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|
STRWEB01 |
873 |
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|
STRFTP |
1 |
12 |
Australia |
515 |
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STRWEB01 |
508 |
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STRFTP |
7 |
15 |
Belgium |
470 |
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STRWEB01 |
467 |
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STRFTP |
3 |
18 |
Netherlands |
446 |
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|
STRWEB01 |
446 |
20 |
France |
432 |
|
|
STRWEB01 |
431 |
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STRFTP |
1 |
23 |
Germany |
361 |
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STRWEB01 |
361 |
25 |
Spain |
352 |
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STRWEB01 |
349 |
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STRFTP |
3 |
28 |
Italy |
309 |
|
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STRWEB01 |
307 |
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STRFTP |
2 |
31 |
Mexico |
260 |
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|
STRWEB01 |
260 |
33 |
Sweden |
223 |
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|
STRWEB01 |
223 |
35 |
Poland |
218 |
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|
STRWEB01 |
218 |
37 |
Denmark |
204 |
|
|
STRWEB01 |
204 |
39 |
Austria |
172 |
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|
STRWEB01 |
172 |
41 |
Brazil |
164 |
|
|
STRWEB01 |
161 |
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STRFTP |
3 |
44 |
Switzerland |
160 |
|
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STRWEB01 |
159 |
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STRFTP |
1 |
47 |
Finland |
136 |
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STRWEB01 |
134 |
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STRFTP |
2 |
50 |
Taiwan |
79 |
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STRWEB01 |
79 |
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Total for the Countries above |
34,695 |
Had enough charts? If you want to see a
complete report prepared by WebTrends Enterprise Suite 7.0b,
click here and you'll see the entire report for STReport
Magazine's monthly activity. |
NetIQ has taken WebTrends to levels of
performance we had never imagined they'd go. If you're looking
for a reporting tool that'll provide you with the "real skinny",
(the whole truth and nothing but the truth), WebTrends is the answer. Actually, at this point in time we'd be lost without WebTrends.
Tech Support...
Now, here's a touchy subject with most everyone.
Mention tech support and all you hear are the horror stories about
busy signals, more busy signals, holding on in queue forever, the
horrible background music or constant procession of advert blurbs,
the incessant urgings to "leave a number and we'll get back to you
within 24hrs" and finally, the worst.. "we're sorry your hold time
is approximately 62 minutes would you like to leave a message or
call back at a later time?"
Real Tech Support...
With NetIQ that sort of grist mill does not
exist. We make it our business to "try" tech support for every
product we review. We feel tech support is a vital and
extremely important part of every software offering on the market.
To make a long story short.. we made a series of
"tech support" calls to WebTrends. The phones were never
"busy". By that I mean, its fairly obvious NetIQ takes tech
support seriously. They must have an excellent in house phone
system as we never encountered a problem reaching tech support.
The Personal Touch...
Here's the best part... the tech support people
themselves. We spoke to five, different tech support
technicians. Each and every one of them were polite, cordial,
knowledgeable, spoke English well and best of all... never replied
with a; "talk down to you attitude". Believe me, we
prepared some pretty ridiculous questions.
One question in particular stands out.. It went
like this; "We run some games like Diablo2 on our workstation that
has WebTrends scheduler running on it as a service. After
we're finished playing the game, the scheduler does not run.. Why?"
Instead of either busting out laughing or acting peculiar, the tech
support person (quite professionally) replied that we should
consider a re-boot after using software of that nature. There
is no doubt the tech support folks at NetIQ are professional,
courteous and know their products well. They get an A+.
STReport highly recommends WebTrends for anyone
needing accurate reporting of hits, visits, page views, source of
visits etc.. and analysis. A truly Complete Activity Report.
Finally, in closing, we voted to award NetIQ and
WebTrends 7.0b our
Editor's Choice Award for excellence in programming, documentation,
tech support and
product updates.
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